Sponsor US

You want to reach developers with a heart for developing high-quality software?

You just found them!

The Software Engineering Unlocked podcast is an up and coming show directed to developers, and engineering leaders. Two things all listeners have in common is the drive to build better software and better engineering cultures.  

The topics discussed in the podcast range from engineering methodologies to software engineering best practices, and experience reports of day-to-day work life at certain companies.

Another topic that is highly valuable is interviewing experiences and hiring decisions, attracting listeners that are ready for a new role. 

Sponsoring the podcast is ideal for all who want to reach an engaged audience that is enthusiastic about software quality, software engineering rigor, and that strives to build welcoming and including engineering cultures. 

Sponsors that make a perfect match with the Software Engineering Unlocked podcast include sponsors that:

  • offer software that makes developers’ lives better,
  • are looking to hire talented folks,
  • provide high-quality training and education resources such as courses or books, or,
  • offer high-quality hardware products 

45,265 listens
28+ episodes
3,500+ Twitter followers

Just within one year, the podcast has reached a wide audience of quality-focused software engineers and product-folks. The podcast has been listened to over 45,000 times. Each episode averages around 1,500 listens. The number of listens each episode gets is quite stable, showing a loyal, yet growing listener base. Some of the most downloaded episodes reach around 5,000 people. 


Most of our listeners are from the USA 36%, Europe 35%, and Canada 4.72%.

  1. USA 36.3%
  2. UK 9.28%
  3. Germany 7.98%
  4. Canada 4.72%
  5. India 3.18%
  6. Australia 2.83%
  7. France 2.44%
  8. The Netherlands 2.38%
  9. Brazil  1.94%
  10. Austria 1.77%

What you will get

  • You can choose between a one-minute sponsor spot at the beginning of the show or a one-minute spot in the middle of the show. 
  • A dedicated sponsorship section including your logo, link, and description on the episode website page.
  • A sponsorship section within the show notes syndicated to podcast clients and our RSS feed, reaching users independent of the client.
  • One tweet introducing you to our Twitter audience every three episodes sponsored.
  • At least one mention in our monthly SE Unlocked newsletter – and follow-up mentions as long as you are an active sponsor.
  • We currently only accept one sponsor per episode, making sure you get all the spotlight.

How it works

We love to personally report about our experience with your product. This also yields the best results. Therefore, whenever possible, we want to make sure to test out the product, or see it in action via a demo.

In addition, we offer to work with you on your ad message, so that your message feels authentic and keeps the tone of the show.

Alternatively, you can also send us our favorite script that we read. 


Because the best results for podcast advertisers are achieved when sponsors appear on a few consecutive shows, we highly encourage you to book a packages and profit from the discounted rates.

  • Single show appearance — €650 Euro per show
  • Multi-show 3+ appearances — €300 Euro per show
  • Multi-show 10+ appearances — €285 Euro per show

The price stays the same regardless of whether you choose a sponsor spot in the middle or at the beginning of the show.

Sponsors that book slots in the middle of the show are additionally announced at the start of the show, with a short remark that they are sponsoring today’s episode.

Sponsor Us

Interested in sponsoring? Send us an email at michaela@michaelagreiler.com